LOL: Labour Of Love :-)
A term I coined when I was asked about revenue generation on my social app :-) I had assessed the revenue models for most of the social apps and they all bordered on the numbers game i.e. large active numbers equals to potential advertising revenue.
So after getting too many questions from one or two people i decided to define my social app as a Labour Of Love :-)
I'm gonna be using it a lot throughout this blog so please make sure you keep it in your head.